【北航经商大讲堂第15期】澳大利亚西澳大学Prof. Jill Sweeney特邀报告

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题目:Customer Cocreation Value in Healthcare Service 医疗服务中的消费者价值共创

主讲人:Prof. Jill Sweeney 澳大利亚西澳大学商学院

主持人:姚唐副教授

时间:2017年11月22日15:30-17:30

地点:北航新主楼A座618

摘要:

This article explores in-depth what health care customers actually do when they cocreate value. Combining previously published research with data collected from depth interviews, field observation, and focus groups, the authors identify distinct styles of health care customer value cocreation practice. Importantly, the authors show how customers can contribute to their own value creation through their own (self) activities in managing their health care. Building on past work in service-dominant (S-D) logic, consumer culture theory and social practice theory, the authors identify “roles,” “activities,” and “interactions” that underlie customer cocreation of value in health care.

这篇文章深入探讨了消费者在创造价值上实际做了什么。结合以前发表的研究与从深度访谈、实地观察和焦点小组所收集的数据,作者定义了医疗服务方面的消费者在价值共创实践上的不同风格。重要的是,作者展示了消费者是如何通过自我管理个人医疗活动来实现自身的价值共创。以过去的服务主导逻辑、消费者文化理论和社会实践理论方面的工作为基础,作者确定了“角色”,“活动”和“相互作用”在医疗服务方面构建了消费者价值共创体系。

主讲人简介:

Jill Sweeney is Winthrop Professor in UWA Business School. Jill was awarded a PhD in marketing in 1995. Her academic research focuses on services marketing as well as brand equity, relationship marketing and word-of-mouth. She has published widely including in the Journal of Retailing, the Australian Journal of Management, Psychology and Marketing and the Journal of Service Research. Jill was state Chair of the Australian Marketing and Social Research Society until recently and on the National Council of the same body. She is on the Australia and New Zealand Marketing Academy Executive and was co-chair of the ANZMAC 2005 conference held in Fremantle in December 2005. Jill was the Associate Dean of Research and Research Training at the University of Western Australia Business School from 2008-2010. She plays a strong role on research and education committees and mentors junior staff with respect to research.

Jill Sweeney现任澳大利亚西澳大学商学院Winthrop教授。 Jill于1995年获得营销学博士学位。她的学术研究专注于服务营销、品牌资产、关系营销和口碑。 她曾在Journal of Retailing, the Australian Journal of Management, Psychology and Marketing and the Journal of Service Research等知名杂志发表多篇学术文章。 Jill曾担任澳大利亚市场营销和社会研究学会的主席。她在Australia and New Zealand Marketing Academy执行委员会,并于2005年12月在弗里曼特尔举行的ANZMAC会议担任联合主席。Jill于2008 - 2010年担任西澳大学商学院研究与培训副院长。她在研究与教育委员会和指导初级研究人员方面发挥了强有力的作用。

编辑:史越

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